Sam Griswold

Palm C.-S. sells new & used vehicles and markets a complete line of back end products and services.

Palm Chrysler Subaru - Gainesville, FL          2006 to 2009

Directly responsible for several aspects of day to day business for this dual franchise dealership. I held various positions within this dealership; General Sales Manager, Internet Director as well as Finance Manager.

Internet Director-Demonstrate expertise in e-commerce initiatives. Define and implement long and short term team objectives; oversee and control all daily operations, advertising/promotion and strategic direction of all aspects of the Internet department. Devise and implement new strategic marketing plans, department goals and training procedures. Daily, weekly and monthly analysis of various lead sources, online promotions, software tools, training programs and inventory.

Focus on capturing lost sales while reducing average inventory days in stock

Market analysis of top inventory

Responsible for all merchandising and marketing activities through various media and promotions.

Finance Manager-Manage all aspects of the Finance& Insurance department including, sales, policy implementation, compliance and overall department profitability.

• Provide an environment of mutual trust and respect while demanding the highest ethical standards be carried out with a focus on customer retention, satisfaction and department profitability. My mantra demonstrates that I’m not here to just sell products, I’m here to build relationships.

• Consistently exceed corporate and organizational performance goals.

• Reported directly to the General Manager.

• Developed and implemented goals and forecasts.

 
Founder/CEO

Web Werks Inc. - St. Petersburg, FL       2002 to 2006
Web Werks Inc was a start-up Internet Marketing company with a heavy focus on S.E.O. and S.E.M. marketing concepts. This company was founded with a clearly defined goal.  Previous knowledge and experience were vital in providing administrative, personnel, and customer support decisions. Demonstrated skills include ability to handle multiple projects and create assignments for myself, identify improvements to procedures, and supervised the outsourced work of others.
* Launched my own company and found success in the hugely competitive online arena. From start-up to a solid and profitable business venture within 6 months. Handled every aspect from conception, to implementation, execution to the final results. A very educational experience that helped me grow overall as a professional.

Sales & Service Manager

Carter Golf Cars- Gainesville, FL 1999 to 2002
Oversee all day to day operations of the sales and service departments. Responsible for meeting all predetermined sales goals, meeting and exceeding service department profit goals. Manage and maintain current business relationships, seek new accounts through sales, marketing, and referrals. Met with the general manager on a daily basis to access required work for the day as well as daily goals and to go over any meetings for the day.
* As Sales Manager for Craig Carter Golf Carts, I was responsible for a six figure increase in sales from the previous year. I served a dual purpose role at Craig Carter’s, as I was also the Service Manger. The Service department also, had a significant increase in revenue as well. Customer retention and satisfaction were at an all time high.

Education and Related Curriculum

St. Petersburg College - A.S. Business Administration
St. Petersburg College - A.S. Automotive Technology
JM&A Finance & Compliance Certification
Chrysler Financial Management Principles
Markee Automotive Training - Multiple Certifications

Professional Affiliations

• FIADA
• AAISP